Portfolio

Copywriting specialities

Beauty  Lifestyle  Travel

Beauty

My knowledge as an expert makeup artist connects my beauty writing with the real people who will be buying your products.

Because I know how products perform, I create content that gets straight to the benefits your customers are looking for.

Lifestyle

Whether long or short format, get me to sweep your customer off their feet.

I’ll produce highly engaging content with a clear call to action.

Travel

Who better to write on travel than an insider?

I’ve stayed at over 200 hotels, travelled to nearly every continent on the planet and visited a host of cities worldwide. Your advertorials will be written with expert tips.

Portfolio samples

Advertorials

Promote and inspire readers to use certain products and go to specific places in story format

Travel Advertorial Copy

Informational Feature Spec

Estancia Cristina, Patagonia

Tucked away in a remote glacial valley of Argentina Patagonia is ranch-style lodge Estancia Cristina.

The lodge is only accessible by a 3-hour cruise across Lago Argentino. Overnight guests enjoy the privacy of the catamaran upper deck while taking in the breathtaking colours of the water and icebergs along the way.

From the hosts to the expert guides you will feel warmly welcomed to this lodge hidden in the Los Glaciares National Park. There are only 20 guestrooms on the grounds, spaced across 5 cottages. Guest privacy, attention to detail and avoiding over-commercialisation has been thoroughly thought-out.

Explore the Bahia area of the park with a few hours of horse riding. And round it off  with a historical workshop of how this unique lodge came to be in 1914 while sipping on warm yerba mate.

The evening wouldn’t be complete without wholesome local food. After dining in the gourmet restaurant, retreat to your secluded cabin for scenic views from the panoramic bay windows in your room. Wildlife such as hares hopping around and the Cerro Norte mountains in the starlit sky is something not to be missed.

One thing no other place can offer is exclusive access to Upsala Glacier Lookout Point. Upsala is the largest glacier in South America, and it’s right at the doorstep of Estancia Cristina. This full-day trekking adventure will consist of extraordinary views of not only the glacier but also the Southern Patagonian Ice Field. Enjoy historical stories from your guide as you make your way through Fossil Canyon, which dates back to the ice ages.

After a couple of full days of adventure, you’ll be warmly waved goodbye by your hosts as you sail away.

Two-night stay, full-board, with excursions from £1,200 per person.

www.estanciacristina.com

Creative copy

Advertising copy, branding campaigns, promotions, slogans

Advertising Copy

Travel Backpack Spec 

Travel the globe onebagging

The Tortuga Setout is minimal in design with tons of space. All you’ll need to travel the globe fits in this backpack. So you can get around without looking like a tourist.

Stick around for the long haul

We’ve kept it light, 1.5kg to be exact. The perfect carry-on for the strictest airlines.

Plus, it’s compact. Compression zips and straps convert the backpack from a 34L to a sleek 26L backpack. 

Then zip open the main compartment like a suitcase. The tough clamshell lets you grab what you need easily.

Ergonomic every step of the way

Injection-moulded back padding and shoulder straps provide back airflow and support.

And the chest harness and detachable hip belt support weight distribution.

Because you’ll want to know

  • Dimensions 50.8 x 33 x 20.3 cm
  • Lockable YKK zippers
  • Quick-access front pocket for items such as passports
  • Separate laptop sleeve (15’’)
  • Zip-away water bottle pocket
  • 2 colours: dark grey and black
  • Perfect companion: Mid-sized Setout Packing Cubes £29

Order securely on our site £140

Order now and get 50% off the packing cubes.

Free shipping in the UK and 2-year money-back guarantee.

www.tortugabackpacks.com

Branding Campaign Copy

Beauty Spec

Beauty on the run

SkinLustre is the new lightweight foundation that will leave your skin feeling soft and flawless without the heavy coverage.

Its satin texture means that you can apply SkinLustre effortlessly. Apply one layer for a sheer wash of colour that evens out your complexion. Or slick on a second layer to get the coverage you desire. 

SkinLustre is buildable, but it won’t weigh you down.

Thanks to its long-lasting formula, you can dash off from one side of the city to the next without worrying about touch-ups.

Glide it on and it stays put for up to 16 hours.

SkinLustre. What we’ve been waiting for.

Coming this autumn in 37 shades.

Promotional Copy

VW California 6.1 Ocean Spec

Home wherever you are

Introducing the California 6.1 Ocean

Take to the road in the new California 6.1 Ocean. It’s unlike any road-life adventure you’ll ever experience.

Transform the cabin to suit your needs

Enjoy a dynamic set-up. The sleek cabin interior boasts a fully functional kitchen with new and improved finishes. Whether cooking on the two-hob stove or lounging around in the living area, choose your set-up where you want when you want.

Get a perfect night’s rest

In a few simple moves, the cabin converts to a comfortable sleeping area for 2. The upper deck pops up with the touch of a button, sleeping 2 more in a queen-size bed. What’s more, is that you can effortlessly set overnight temperatures and a sunrise alarm clock so you can wake feeling refreshed in the morning.

Discover intuitive safety on the road

From adaptive cruise control to lane assist, the brand new digital cockpit ensures driving safety without compromise. Cross-country travel has never felt more satisfying.

Where will home be next?

Book your test drive today.

Model prices from £62 000

Editorials

SEO focused articles, editorials

Featured Print Editorial

Hello Switzerland is an English magazine publisher with 258K readers per year.

And they’re always on the lookout for interesting articles targeted to the international residents of Switzerland. To help expats settle in, they provide lifestyle articles which offer tips and insight into life here.

My editorial featured on the cover of their first 2020 printed magazine, and I’ve written a few more articles for their online platform.

Click here to read my cover feature.

Rene Joy Denervaud Writer Lifestyle Hello Switzerland

Website content

Site-wide SEO content, product pages

Site-Wide Content

The Mixed Beauty was a beauty, wellness and lifestyle blog. Running from 2017 – 2019 I planned, created and managed the content for this site on WordPress CMS.

The site served as a writing playground focused on overall wellbeing in day to day life.

Home Page The Mixed Beauty

 

 

Site-wide SEO Content

The site-wide content and SEO of this site was carried out by myself.

From building the site to carefully crafting the copy on each page.

Hop over to my writing services to learn more about what I can do for you.

Product Page

Travel Backpack Spec

Tortuga Setout Backpack £140

Travel the globe onebagging. The Tortuga Setout is minimal in design with tons of space. All you’ll need to travel the globe fits in this backpack. So you can get around without looking like a tourist.

We’ve kept it light, 1.5kg to be exact. The perfect carry-on for the strictest airlines.

Plus, it’s compact. Compression zips and straps convert the backpack from a 34L to a sleek 26L backpack. 

Then zip open the main compartment like a suitcase. The tough clamshell lets you grab what you need easily.

Injection-moulded back padding and shoulder straps provide back airflow and support. And the chest harness and detachable hip belt support weight distribution.

Dimensions: 50.8 x 33 x 20.3 cm

Outer Material: 900D heathered polyester

Inner Fabric: ripstop nylon

Features

  • Quick-access front pocket for items such as passports
  • Lockable YKK zippers
  • Separate laptop sleeve (15’’)
  • Zip-away water bottle pocket
  • Hideaway shoulder straps
  • Padded quick-grab handles: top and side
  • 2 Colours: dark grey and black
  • Perfect companion: Mid-sized Setout Packing Cubes £29

Free shipping in the UK and 2-year money-back guarantee.

www.tortugabackpacks.com

Product Page Long-form

Luxury Yoga Retreat

Project task

The client’s objective was to promote a luxury yoga retreat experience in the Alps. This was a high-ticket item.

The page had already been created and needed an in-depth review to improve the overall structure. Part of the task was to ensure that the story flowed, did not go off track too far and placing the call-to-action at the right moment of the page.

Project solution

Brand consistency, maintaining the voice of the message and immersing the reader in the luxurious location was key to keep the prospect reading to the end. My suggestion was to fully immerse the prospect in the story before speaking about the cost so they could get swept up in the idea of the retreat and really imagine themselves there.

Apart from grammar, stylistic changes and in-depth editing, I’d split some paragraphs to make the reading flow easier. I also removed information that went too far off the trail from the actual retreat.

Next, I suggested bolding and increasing the size of very important text: I put the contact email, some dates and texts in bold so that it was easy for readers to see. The call-to-action was made clear. If the reader wanted to take action and/or come back to the page later, it would help them a bit more with ‘quick-grab’ information that stood out. I’d also suggested making these a bit bigger so it stood out from the rest of the text.

Finally, I suggested some alterations and removal of an overflow of images. Image re-selection was an additional area that was reworked for the final touches.

The client was extremely happy with the work after the first draft that I shared, and I simply finalised that information in the format agreed upon before delivering the final project.  

Winter Wonderland Yoga Retreat

I would recommend René without hesitation. She’s not only extremely talented, personable and professional, but also lovely company while chatting through ideas over coffee. She was quick to reply to my messages, gave clear feedback, and completed the job quickly without compromising on quality. I really liked that she made her suggestions along with explanations so you could understand the ‘why’ behind her work. It made me appreciate the value she was adding. She’s a 5 star, 10-out-of-10 kind of lady!

Jessica Rabone

Owner, The Pop-Up Yoga Co.