Portfolio
Copywriting specialities
Beauty ⏐ Lifestyle ⏐ Travel
Beauty
My knowledge as an expert makeup artist connects my beauty writing with the real people who will be buying your products.
Because I know how products perform, I create content that gets straight to the benefits your customers are looking for.
Lifestyle
Whether long or short format, get me to sweep your customer off their feet.
I’ll produce highly engaging content with a clear call to action.
Travel
Who better to write on travel than an insider?
I’ve stayed in over 200 hotels, travelled to nearly every continent on the planet and visited a host of cities worldwide. Your advertorials will be written with expert tips.
Advertorials
Promote and inspire readers to use certain products and go to specific places in story format
Travel Advertorial Copy
Informational Feature Spec
Estancia Cristina, Patagonia
Tucked away in a remote glacial valley of Argentina Patagonia is ranch-style lodge Estancia Cristina.
The lodge is only accessible by a 3-hour cruise across Lago Argentino. Overnight guests enjoy the privacy of the catamaran upper deck while taking in the breathtaking colours of the water and icebergs along the way.
From the hosts to the expert guides you will feel warmly welcomed to this lodge hidden in the Los Glaciares National Park. There are only 20 guestrooms on the grounds, spaced across 5 cottages. Guest privacy, attention to detail and avoiding over-commercialisation has been thoroughly thought-out.
Explore the Bahia area of the park with a few hours of horse riding. And round it off with a historical workshop of how this unique lodge came to be in 1914 while sipping on warm yerba mate.
The evening wouldn’t be complete without wholesome local food. After dining in the gourmet restaurant, retreat to your secluded cabin for scenic views from the panoramic bay windows in your room. Wildlife such as hares hopping around and the Cerro Norte mountains in the starlit sky is something not to be missed.
One thing no other place can offer is exclusive access to Upsala Glacier Lookout Point. Upsala is the largest glacier in South America, and it’s right at the doorstep of Estancia Cristina. This full-day trekking adventure will consist of extraordinary views of not only the glacier but also the Southern Patagonian Ice Field. Enjoy historical stories from your guide as you make your way through Fossil Canyon, which dates back to the ice ages.
After a couple of full days of adventure, you’ll be warmly waved goodbye by your hosts as you sail away.
Two-night stay, full-board, with excursions from £1,200 per person.
www.estanciacristina.com
Creative copy
Advertising copy, branding campaigns, promotions, slogans
Advertising Copy
Travel Backpack Spec
Travel the globe onebagging
The Tortuga Setout is minimal in design with tons of space. All you’ll need to travel the globe fits in this backpack. So you can get around without looking like a tourist.
Stick around for the long haul
We’ve kept it light, 1.5kg to be exact. The perfect carry-on for the strictest airlines.
Plus, it’s compact. Compression zips and straps convert the backpack from a 34L to a sleek 26L backpack.
Then zip open the main compartment like a suitcase. The tough clamshell lets you grab what you need easily.
Ergonomic every step of the way
Injection-moulded back padding and shoulder straps provide back airflow and support.
And the chest harness and detachable hip belt support weight distribution.
Because you’ll want to know
- Dimensions 50.8 x 33 x 20.3 cm
- Lockable YKK zippers
- Quick-access front pocket for items such as passports
- Separate laptop sleeve (15’’)
- Zip-away water bottle pocket
- 2 colours: dark grey and black
- Perfect companion: Mid-sized Setout Packing Cubes £29
Order securely on our site £140
Order now and get 50% off the packing cubes.
Free shipping in the UK and 2-year money-back guarantee.
www.tortugabackpacks.com
Branding Campaign Copy
Beauty Spec
Beauty on the run
SkinLustre is the new lightweight foundation that will leave your skin feeling soft and flawless without the heavy coverage.
Its satin texture means that you can apply SkinLustre effortlessly. Apply one layer for a sheer wash of colour that evens out your complexion. Or slick on a second layer to get the coverage you desire.
SkinLustre is buildable, but it won’t weigh you down.
Thanks to its long-lasting formula, you can dash off from one side of the city to the next without worrying about touch-ups.
Glide it on and it stays put for up to 16 hours.
SkinLustre. What we’ve been waiting for.
Coming this autumn in 37 shades.
Promotional Copy
VW California 6.1 Ocean Spec
Home wherever you are
Introducing the California 6.1 Ocean
Take to the road in the new California 6.1 Ocean. It’s unlike any road-life adventure you’ll ever experience.
Transform the cabin to suit your needs
Enjoy a dynamic set-up. The sleek cabin interior boasts a fully functional kitchen with new and improved finishes. Whether cooking on the two-hob stove or lounging around in the living area, choose your set-up where you want when you want.
Get a perfect night’s rest
In a few simple moves, the cabin converts to a comfortable sleeping area for 2. The upper deck pops up with the touch of a button, sleeping 2 more in a queen-size bed. What’s more, is that you can effortlessly set overnight temperatures and a sunrise alarm clock so you can wake feeling refreshed in the morning.
Discover intuitive safety on the road
From adaptive cruise control to lane assist, the brand new digital cockpit ensures driving safety without compromise. Cross-country travel has never felt more satisfying.
Where will home be next?
Book your test drive today.
Model prices from £62 000
Editorials
SEO focused articles, editorials
Featured Print Editorial
Hello Switzerland is an English magazine publisher with 258K readers per year.
And they’re always on the lookout for interesting articles targeted to the international residents of Switzerland. To help expats settle in, they provide lifestyle articles which offer tips and insight into life here.
My editorial features in their first 2020 printed magazine, and I’ve written a few more articles for their online platform.
Click here to read my cover feature.
Website content
Site-wide SEO content, product pages
Site-Wide Content
The Mixed Beauty was a beauty, wellness and lifestyle blog. Running from 2017 – 2019 I planned, created and managed the content for this site on WordPress CMS.
The site served as a writing playground focused on overall wellbeing in day to day life.
Site-wide SEO Content
The site-wide content and SEO of this site was carried out by myself.
From building the site to carefully crafting the copy on each page.
Hop over to my writing services to learn more about what I can do for you.
Product Page
Travel Backpack Spec
Tortuga Setout Backpack £140
Travel the globe onebagging. The Tortuga Setout is minimal in design with tons of space. All you’ll need to travel the globe fits in this backpack. So you can get around without looking like a tourist.
We’ve kept it light, 1.5kg to be exact. The perfect carry-on for the strictest airlines.
Plus, it’s compact. Compression zips and straps convert the backpack from a 34L to a sleek 26L backpack.
Then zip open the main compartment like a suitcase. The tough clamshell lets you grab what you need easily.
Injection-moulded back padding and shoulder straps provide back airflow and support. And the chest harness and detachable hip belt support weight distribution.
Dimensions: 50.8 x 33 x 20.3 cm
Outer Material: 900D heathered polyester
Inner Fabric: ripstop nylon
Features
- Quick-access front pocket for items such as passports
- Lockable YKK zippers
- Separate laptop sleeve (15’’)
- Zip-away water bottle pocket
- Hideaway shoulder straps
- Padded quick-grab handles: top and side
- 2 Colours: dark grey and black
- Perfect companion: Mid-sized Setout Packing Cubes £29
Free shipping in the UK and 2-year money-back guarantee.
www.tortugabackpacks.com