ABOUT

About My Work

With an undying thirst for creativity, I love turning bland content into brilliant copy that leaves my clients asking for more.

I write about products and places in the areas of beauty, lifestyle and travel for my clients.

WHAT TO EXPECT

Approach to Projects

I approach my projects with active listening and pay close attention to briefs.

When creating online content, I always think about SEO, readability and writing that is engaging to the reader.

A sense of humour and strong collaboration skills also goes a long way.

writing process

My Copywriting Process

All of my copywriting goes through the same scrupulous process.

We kick things off with a detailed questionnaire you’d complete. So once you place the project in my hands, I’ll treat it carefully and capably.

One of the first things I do is thoroughly research my topic. Next, I brainstorm and then fervently work out the first draft to share with you.

All the pruning and perfecting happens next. I integrate all revision notes, and then hand over the finished project.