Creative Copy

Advertising and Branding

Get persuasive copy that breaks through purchase fears.

To protect client confidentiality, here are examples of the types of creative copy you can expect of me. Get in touch with me directly to learn how I can create your next persuasive piece.

Spec examples: product advertising, promotional product advertising and product branding.

Click on each image to zoom in.

Product Advertising

Travel Backpack Spec

The Tortuga Setout travel backpack is aimed at the onebagging community. For onebaggers convenience, durability and clever design would be the key features they’d look at when choosing a backpack for minimalistic global travel.

Promotional Product Advertising

VW California 6.1 Ocean Spec

The promotional piece is written with road trip enthusiasts in mind. The short piece packs in factual information, state of the art features and benefits, all geared towards one big idea: comfort in road travel.


Pre-Launch Product Branding

Beauty Product Spec

The branding spec focuses on short, fluent and consistent messaging about a new beauty product which has not yet launched. The goal is to create awareness, and for the brand to start aligning ideals with the prospect.

The launch season announced also gives the prospective something to anticipate.